Sunday, June 15, 2014

M Is For Milk Life

It's June Dairy Month! The barn doors are open, 
so join me on my daily A to Z journey 
to learn more about dairy.
  M Is For Milk Life

Remember these?

Singers harmonizing with milk mustaches,
actors performing with milk mustaches,
athletes sporting milk mustaches?

Hundreds of celebrities proudly donned their milk mustaches over the past several years, and asked that ever-important question, "got milk?" I loved this clever way of promoting healthy dairy eating habits. I started collecting the "got milk?" advertisements each time a new one appeared in magazines. Yep, they're in a folder, 2 inches thick, in a drawer. I don't know what I'll do with them, but I think of it as a pop culture timeline. 
As the saying goes, all good things must come to an end, and so does the"got milk?" era. It's time to Milk Life for all it's worth.
 Instead of using celebrities sporting Milk Mustaches, the updated print, broadcast and digital Milk Life campaign shows ordinary people becoming extraordinary thanks to the power of milk. These visuals aim to connect the idea that starting your day with the protein in milk helps give you that extra boost you need to make sure you are living your life to the fullest. 
What do you think of the new "Milk Life" campaign?
 *The "got milk?" campaign will be going back home to the California Milk Processor Board, who created the catchy slogan in 1993. In 1995 "got milk?" was licensed by MilkPEP for use of the slogan nationally.

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